1) Meat as a treat – By having meat less often you can really treat yourself with a good quality, tender, delicious, (slightly more expensive), piece of meat when you do have it. For example ditch cheap mince for a tender piece of British reared Organic Steak or swap a water filled battery chicken for a corn fed, free range organic chicken with lots of flavour.

2) Learn to cook two meat free recipes – Try something new; learn to cook two tasty new vegetarian recipes to add to your repertoire. We have plenty of recipes for you to try, click here.

3) Pass on a meat free recipe – Once you’ve learnt to cook a new meat free recipe how about passing it on to a friend. Or perhaps you already have a meat free recipe of your own you could pass on and encourage them to try.

4) Have one meat free meal per day – You could go for the easy option here and have a meat free breakfast. Or perhaps you’re a little more adventurous and instead of that meat sandwich you pick up at lunchtime go for a meat free option. Or why not try one of the new recipes you’ve learnt in the evening.

5) Have a meat free day – Commit to having a whole ‘meat free’ day each week for a year.

6) Do you need something even easier? How about a Baby Bite? This is an easy one to start you off. Do you know what’s in your food? There can be hidden meat content in all sorts of things, even cheese and onion crisps! Many “vegetarian” crisps contain meat and lots of chewy sweets also contain animal products like gelatine. So for this challenge we’re asking you to pledge to check what’s in the food you’re eating and try and to opt for meat free sweets and snacks as often as possible.

7) Host a meat free dinner party – Make it a social occasion and share some of the meat free dishes you like with others.

8) Ask your local restaurant for two meat free options – All too often there is only one meat free option on the menu. So ask your favourite local restaurant to include two meat free choices and let them know, that if they do, we’ll help them promote their restaurant (for free) on this website. Click here to view restaurants that are participating.

9) Have a meat free Christmas – Why not try something different this year. How about a delicious nut roast with all the trimmings? Click here for some recipe ideas.

10) Discover how quickly can you save £50 munching less meat – See how easy it is to save money by eating pulses and vegetables instead of meat. See how long it takes you to save £50 and let us know.

11) Go vegetarian – you could just go all the way!