“Munch Less Meat”
Munch Less Meat aims to encourage us all to reduce our meat intake as a way of reducing our carbon footprint. Eating meat at our current rate, in the western world, is unsustainable.
The Munch Less Meat Challenge promotes the sustainability aspects of reducing your meat intake and encourages people to change their way of thinking about meat, so they no longer see it as an essential part of every meal. The campaign has developed a number of “munch less meat” challenges that anybody can try; they vary widely in the level of commitment and effort required. All that is needed is a willingness to try a small action that will make a big difference.
The benefits of reducing meat consumption are many and varied.
You can make a massive difference to the planet, to your own personal health (vegetarians have a lower risk of developing heart disease, diabetes and cancer than meat eaters) and to your pocket (on average eating meat is considerably more expensive than a vegetarian meal).
The Aim Is:
(1) to get 1000 Londoners to sign up and pledge to undertake one or more of the challenges [ click here to pledge your support for a challenge ]
(2) to get 100 restaurants across London to offer at least two meat free meals on their menus [ click here to register your restaurant or to nominate a restaurant or to review a restaurant ]
Choose your MUNCH LESS MEAT Challenge(s) ... Which challenges suit you best (see below the sign up form).
Choose just one or combine a few to make an even bigger difference.
1) Meat as a treat – By having meat less often you can really treat yourself with a good quality, tender, delicious, (slightly more expensive), piece of meat when you do have it. For example ditch cheap mince for a tender piece of British reared Organic Steak or swap a water filled battery chicken for a corn fed, free range organic chicken with lots of flavour.
2) Learn to cook two meat free recipes – Try something new; learn to cook two tasty new vegetarian recipes to add to your repertoire. We have plenty of recipes for you to try, click here.
3) Pass on a meat free recipe – Once you’ve learnt to cook a new meat free recipe how about passing it on to a friend. Or perhaps you already have a meat free recipe of your own you could pass on and encourage them to try.
4) Have one meat free meal per day – You could go for the easy option here and have a meat free breakfast. Or perhaps you’re a little more adventurous and instead of that meat sandwich you pick up at lunchtime go for a meat free option. Or why not try one of the new recipes you’ve learnt in the evening.
5) Have a meat free day – Commit to having a whole ‘meat free’ day each week for a year.
6) Do you need something even easier? How about a Baby Bite? This is an easy one to start you off. Do you know what’s in your food? There can be hidden meat content in all sorts of things, even cheese and onion crisps! Many “vegetarian” crisps contain meat and lots of chewy sweets also contain animal products like gelatine. So for this challenge we’re asking you to pledge to check what’s in the food you’re eating and try and to opt for meat free sweets and snacks as often as possible.
7) Host a meat free dinner party – Make it a social occasion and share some of the meat free dishes you like with others.
8) Ask your local restaurant for two meat free options – All too often there is only one meat free option on the menu. So ask your favourite local restaurant to include two meat free choices and let them know, that if they do, we’ll help them promote their restaurant (for free) on this website. Click here to view restaurants that are participating.
9) Have a meat free Christmas – Why not try something different this year. How about a delicious nut roast with all the trimmings? Click here for some recipe ideas.
10) Discover how quickly can you save £50 munching less meat – See how easy it is to save money by eating pulses and vegetables instead of meat. See how long it takes you to save £50 and let us know.
11) Go vegetarian – you could just go all the way!
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